You will need to log onto the usm qualtrics link to begin creating your survey.

Based on the scenario above, brainstorm ideas for your store. A good place to start is the 4 Ps – What products should it sell? Where would it be located? What times should it be open? What promotions will you have? What prices will your products be?
Develop a hypothesis of what will make your store successful.
Example: I hypothesize that a coffee shop with a free delivery service to campus after 11:00 pm will be successful among college students.
Create a 7-research question survey to test your hypothesis and your concept. Your survey must include the following:
At least three quantitative/structured questions (e.g., Yes/No; Scale).
At least two qualitative/unstructured questions (e.g., open-ended questions).
At least two demographic questions (e.g., age, gender, ethnicity).
MKT 300 Example Survey
Now, you will create your survey in Qualtrics:
Log in to your Qualtrics account. You will need to log onto the USM Qualtrics link to begin creating your survey. Do not log onto the regular qualtrics.com website.
Create a new survey and input your questions. Use the How to Create a Survey in Qualtrics document to help you create your survey. The Qualtrics Beginner Tutorial video may also be helpful.
Pretest your survey BEFORE you collect your responses (spelling/grammar check, flow, clarity in instructions)
Publish your survey. You will also need to keep your survey link open for the next Discussion Board.
Navigate back to this discussion board on Canvas. In your discussion board submission, you will:
Use your textbook or another outside source, state at least two reasons why surveys are valuable as a market research tool and at least two limitations of surveys.
Post your hypothesis
Post a copy of your published Qualtrics survey link (make sure that we can access your Qualtrics link)
Using your textbook or another outside source, state at least two secondary research pieces of information you will need to find in order to create a successful store (e.g. competitor prices, competitor offerings, location availability, location traffic). State specifically why this information will be useful in creating your store.
Example: I will research competitor prices in the area using Google and social media sites to see how much I should charge for my coffee and pastries.
Your post must have a minimum of 200 words and be no more than 1,000 words.
Your post must include proper APA citations (this means using BOTH in-text citations AND a reference list).