You will be reviewed according to apa style; knowledge of the four p’s of marketing; recognition of the differences in marketing to us hispanics; use of external sources and applicability of your knowledge to oxxo.

After your successful career as the head of Latin American marketing for McDonalds, you have been hired by a different firm for a new assignment. The Mexican convenience store chain OXXO is planning to expand to the United States and wants to leverage your knowledge and expertise of marketing to Hispanics in the United States. They are looking for you to explain how you could leverage the four P’s of marketing to support their launch efforts with US Hispanics. You should follow the APA paper style and provide 1-3 paragraphs on each of the four P’s in your minimum two page paper. You will be reviewed according to APA style; knowledge of the four P’s of marketing; recognition of the differences in marketing to US Hispanics; use of external sources and applicability of your knowledge to OXXO.
Here are a couple links to information about the company:
http://www.femsa.com/en/femsa-businesses/companies/oxxoLinks to an external site.
http://www.cspdailynews.com/mergers-acquisition-growth/mergers-acquisitions-news/articles/oxxo-opens-first-us-convenience-storeLinks to an external site.
Company Website (in Spanish): http://www.oxxo.com/