What kinds of a/b tests would you consider conducting next?

EVALUATE CASES OF A/B TESTING
Watch the following videos from Optimizely. (Note: these are promotional videos for the A/B Testing services of a company called Optimizely, but they do demonstrate how real firms use A/B Tests).
https://www.optimizely.com/customers/codeorg/
https://www.optimizely.com/customers/bleacher-report/
DISCUSSION QUESTIONS
In your initial post, please answer the following questions. Then respond to your classmates’ posts.
1. What did the firm consider as its measures of conversion?
2. What kinds of improvements did the firm experience from A/B Testing?
3. What were the independent variables they mentioned manipulating?
4. What kinds of A/B Tests would you consider conducting next?