The final research proposal can be prepared independently. The proposal will be

The final research proposal can be prepared independently. The proposal will be based on a topic of the student’s choosing, although the proposal must focus on material pertinent to subject matter of this course. In other words, you must examine something in the field of consumer behavior. You are encouraged to meet with me to discuss the suitability of your research proposal topic and you will be presented with an opportunity in the course to present your idea and your initial understanding during the Mid-Term.
Submissions should NOT be more than 15 pages (not including the title page, references, and appendix materials), written in either JCR or APA format. However, you must write at least 5,000 words.
Made a ppt on the uploaded file. It should guide you but the teachers comments are as follows:
This was a great idea and a great report. My feedback to you
is that choice seems to be left out, and that the contribution is muddled
between an examination of buyers and choice. I would recommend you pick up.
Studying buyer characteristics is naturally challenging, and you will need to
ensure that you can measure traits effectively. If you choose to examine
choice, manipulations could be the option. Even though we are not running any
experiments or studies, we need to think as though we are. Make sure your
variables are quantifiable.