SUMMER2022 Marketing Plan Assignment SUMMER2022 Marketing Plan Assignment Please

SUMMER2022 Marketing Plan Assignment
SUMMER2022 Marketing Plan Assignment
Please label and complete all items in both parts 1 and 2
Part 1
Marketing Assignment (Marketing plan. This will be a minimum 5-page body written in essay/paragraph formation. You are charged with applying and demonstrating mastery of marketing course content. Incorporate as much relevant marketing content to convince the reader you have a command of what has been covered in the course.
New Product Proposal ___________________________________________________________
(this must be a new RI consumer product or a new RI attraction to draw people to parallel the past “Rocky Point”, “Crescent Park”, “Enchanted Forest”)
Theme: ) New RI based/produced/local product that does not already exist or a new RI attraction)All marketing plans must adhere exactly to them.
Please select one of the above themes. No substitutions, please as the grading has to be consistent to all.
NEW PRODUCT PROPOSAL (new product) _____________________________________________
JUSTIFICATION (why it will work) _________________________________________
Pitch to the audience (convince the reader of the merit, the likely success, and that the new product will fulfill a need) ____________________________________
_____1. Read the appendix at the end of chapter 2 (Please be sure that you understand what a marketing plan entails)
_____2. Research sample marketing plans online.
_____3. Research and confirm that you new /proposed product does not already exist
_____4. Obtain secondary research on the company that will produce your new product.
_____5. Obtain secondary research on a comparable product that may be produced by other companies
_____6.. Obtain secondary research on comparable products that are produced by the company that would make your new product
_____7. Conduct primary research to justify that you new product would work. (example….online survery, facebook/social media, hard
copy survey
_____8. Trends in the industry
Part 2
Marketing Plan Guideline
(Part 2 will label each item but must be completed in paragraph form)
I BUSINESS MISSION (Mission of the company that will produce your new proposed product)
II SITUATION ANALYSIS (SWOT ANALYSIS of the new product)
A. Internal Strengths and Weaknesses (minimum of 3 each)
B. External Opportunities and Threats (minimum of 2 each)
III Justification (incorporate your research and information obtained from part 1 above)
IIII OBJECTIVES (of introducing the new product)
V MARKETING STRATEGY
A. Target Market Strategy* (be specific.) Inc
B. Marketing Mix*
1. Product*
2. Place/Distribution*
3. Promotion*
4. Price*
VI IMPLEMENTATION, EVALUATION, AND CONTROL (required….be specific and strong in this part)
Part 3. VII. APPENDIX * What does not fit in the body