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Read/Watch: Forward, Chapter 1 (Creating Customers and Shaping the Competitive Game) in Kellogg on Marketing,
and “Marketing Myopia” Marketing Malpractice,” and “Rethinking Marketing, in HBR’s On Marketing.
Write a 5-7 page paper on the reflection
guidelines:
1. What are the interesting ideas in the weeks readings How do they relate to the other papers/articles and the video you watched? (If there is a video for the respective week)
2.What is the contribution of these readings to the field of strategic marketing? How can this be applied to solve real-world problems?
3.Who would find it of most interest? What are the “takeaways” for marketing managers?
4.How would you develop these ideas further?
Have no time to work on your essay? Well, we do.
We will write an essay crafted to your needs.
On-time submission and academic qualities are guaranteed.