– ! MUST FOLLOW THE INSTRUCTIONS PERFECTLY ! – INSTRUCTIONS While the crossing o

– ! MUST FOLLOW THE INSTRUCTIONS PERFECTLY ! –
INSTRUCTIONS
While the crossing of racial and cultural boundaries with music had occurred before the 1960s,
Motown Records founder Berry Gordy was the first record producer and executive to market
Black musicians specifically to non-Black audiences.
In at least 750 words, you will discuss Gordy’s efforts to capitalize on the powerful consumer
demographic that was White teenagers. Provide specific examples of Gordy’s artist management
methods, his motivations, music production processes (i.e., how he accomplished the Motown
sound that attracted his target audience). Include an introduction (200 word-max) with a thesis
statement, body (350 word-min), and conclusion (200 word-max), with word counts at the end of
each section.
SPECIFICS
 Times New Roman, 12-pt font, 1” margins all around
 File Format: Microsoft Word only
 Minimum 750 words
 Format: Turabian
 Academic approach and tone
 Minimum of four (4) total citations
o Minimum of two (2) academic sources (see Read: Writing Tips, located in the Learn
items for Module 1: Week 1.).
o Footnotes and a bibliography (i.e., no in-text citations).
o If you choose to include popular sources, acceptable sources include interviews with
popular musicians, major magazines, and industry websites.
o The textbook does not count toward your four minimum sources.
o You must provide links in proper Turabian Style citation to any songs or albums you
discuss. These must be YouTube or Spotify (not Apple Music). These do not count
toward your four minimum sources. URLs or links alone will be marked as missing.