Marketing Article We will be reviewing several marketing principles and applicat

Marketing Article
We will be reviewing several marketing principles and applications during the course. One way a
student can further his/her knowledge and understanding of marketing is to read publications,
journals, periodicals, and other sources whose content focuses on marketing topics and
information. Each student is requested to review a marketing article concerning a company,
marketing trend or topical area, or product/brand of your interest. The article must be current –
published since January 1, 2021.
This assignment should be completed by finding an article dealing with a topic of marketing and
completing a full two (2) page typewritten summary regarding the significance of the marketing
effort and the goals the company is attempting to accomplish. Review the following:
What business trends or opportunities in the industry is the company trying to address?
Which of marketing’s “4P’s” is the company managing to capitalize on its action(s)?
• How does the article relate to our course and textbook chapter content?
• What customer groups/consumers are the principal targets for the marketing initiatives?
• What else do you think the company might do to be successful with its endeavors?
• Attach the link to the article to your typewritten summary.
Recommended sources for finding a marketing article include publications such as The Wall
Street Journal, Advertising Age (www. adage.com), Brand Channel (www.brandchannel.com),
and Forbes and various internet sites.