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Knowing that there is a dark side to consumerism, how can marketers influence people to embrace sustainable consumption practices? When formulating your response, draw upon the SHIFT framework explained in How to SHIFT Consumer Behaviors to Be More Sustainable: A Literature Review and Guiding Framework.
link:
https://journals-sagepub-com.ezproxy.snhu.edu/doi/10.1177/0022242919825649
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