Journal 1 In your journal response for this unit, imagine that you are a new pr

Journal 1
In your journal response for this unit, imagine that you are a new product development manager who has been tasked with bringing a new fictitious product to market. First, explain the new product development role within the hypothetical firm for which you work. Then, name the type of consumer product you will be developing and its product classification. Following that, describe how your hypothetical firm selected that particular product classification and explain an example of a new product development strategy that you might use for your fictitious product using Ansoff’s product-market matrix. Be sure to include your rationale by detailing both product and market. Finally, explain the role of brand management in the development of your new product.
Please feel free to use any outside sources you feel are needed to prove your points. If outside sources are used, be sure to properly cite and reference them using APA formatting. Your response must be at least 200 words in length.
Journal 2
Research and analyze a brand whose new product launch failed (e.g. New Coke). Which phase or phases of the new product life cycle do you believe is the most responsible for the product’s failed commercialization? Imagine that you were in charge of the new product launch. What do you think you could have done to avoid the debacle?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 3
Think of a brand that conveys authenticity in its brand communications (e.g. using words and visuals suggesting authenticity, truth, originality, reality, sincerity, and genuineness). Describe the brand and the claims being communicated. Which are true and which are false? In the spirit of co-creation for this brand, how would you, as a consumer, influence brand meaning to help create a truly authentic brand? What influence do you believe confirmation bias has on perceived brand authenticity?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 4
Name a brand for which you would like to work. Explain why you would like to work for them from an employee-based brand equity perspective. Identify a brand you would not work for and describe the actions that the brand manager would have to take to change your mind.
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 5
Locate a brand community on the Internet. Do you think the community helps or hinders the brand co-creation process to create brand meaning and value? Explain your reasoning. How would you improve the effectiveness of the community?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 6
Assume you are the brand manager for a relatively new brand that you are familiar with. Your job is to increase brand equity and generate new revenue and profits.
Describe a line extension for your brand and detail whether it is a horizontal or vertical line extension. Provide the rationale for your strategy in terms of both benefits and risks.
Describe a category extension for your brand. Provide the rationale for your strategy in terms of both benefits and risks.
Explain which of these brand extensions has a higher probability of success and why.
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 7
Identify one global brand that has standardized its offering and one global brand that has adapted its offering. Explain why you believe these global brands chose to standardize and adapt. If you had been the marketing manager when the decisions were made, would you have made the same decisions? Why, or why not?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
Journal 8
What are some of the most impactful insights you will take from this course? How has your view of branding and new product marketing been enhanced?
Your journal entry must be at least 200 words in length. No references or citations are necessary.