In a minimum of 1,000 words explain the importance of customer-focused relations

In a minimum of 1,000 words explain the importance of customer-focused relationship marketing and how it differs from transactional marketing.
How does that difference support the role of Customer Lifetime Value in relationship marketing?
Your submission must be written in current APA format. You should include a title page, header, page numbers, and a reference page. The paper must include at least 3 scholarly references in addition to the course textbook and the Bible.