Give yourself a position there!

Persuasive Memo
Choose one of the three prompts listed below. For the assignment, you can pick which organization you’d like to work for, e.g., Loblaws, West Fraser Health, Granville Island Brewing, etc. Give yourself a position there! Write a persuasive memo based on your chosen task. Focus on engaging in effective research and use of the three persuasive tools. Your memo can be addressed to your Senior Manager, Fernanda Sanchez (they, them).
Remember you are graded on making a compelling and persuasive case.
In this memo you are to consider:
● All three tools for persuasive writing – logos, ethos, pathos
● Decision-making criteria
● Analysis of audience and purpose
● 3Rs of your research – recency, relevance, reliability
● Business writing format for memos. See the Resource Guide in Canvas for reference
● Writing: clarity, conciseness, tone, grammar/mechanics
● Formatting to assist the reader
TOPIC: Female staff upward mobility: You work for an engineering company (pick which company). With employees now working from home, you’ve noticed that female workers, particularly those who are mothers are becoming burnt out, not putting themselves forward for promotions, and in some cases, reducing their hours or going on a leave to care for their families. This is worrying as the company has been making progress in developing and promoting female talent. Your manager has asked you to research this topic and create a proposal with one key recommendation that will improve the company’s ability to retain and promote female talent.
NOTE:
Your analysis and recommendation should be based on secondary research ONLY.
Secondary research is a process of using existing information and data, which can be found through books, journals, websites, etc. You can refer to your chosen organization’s website for background information regarding their mission statement, service goals, and workplace culture, but do not contact anyone from the organization directly.