Finally, download and read instructions for the decision making memo assignment decision making memo and rubric, sp 2022.pdfdownload decision making memo and rubric, sp 2022.pdf and attentively read the case study “red bull: building a brand in nontraditional ways”

Firstly, watch two videos:


Secondly, read ch 2, pp. 30-38 and ch. 16, pp 462-467, to refresh your knowledge of how to conduct situational analysis (SWOT, environmental scan, PEST , and competitive analysis, aka company and business climate analysis).
Thirdly, read the notes on how to read, analyze and write about cases: Notes on Case Study Method_2021.pdf
Course content provides theory, frameworks, concepts, facts,
formulas, and expert opinion about a subject. It is the “what”
of thinking. This knowledge requires practice opportunities.
Marketing is an area of education that has always recognized
the importance of both the “what” and the “how.” As students,
you have to learn how to think and how to apply the knowledge
in the real world. For that, you need to practice in situations
that are similar to those you will actually encounter.
The professor can’t do it for you. In the case method,
you use the knowledge you have learned in class to come up
with your own answers.
Finally, download and read instructions for the Decision Making Memo assignment Decision Making Memo and Rubric, Sp 2022.pdfDownload Decision Making Memo and Rubric, Sp 2022.pdf and attentively read the case study “Red Bull: Building a Brand in Nontraditional Ways”
Red Bull Building a Brand in Nontraditional Ways.pdf researched and written by Kevin Lane Keller,
Senior Associate Dean for Innovation and Growth and the E.B. Osborn Professor of Marketing at the Tuck School
of Business at Dartmouth College. After researching, analyzing, and formulating recommendations, following the guidelines, compose and upload your decision-making memo.