Explain why it is effective or why it is not effective.

Part 1:
There are a number of key performance indicators that are available for measuring the qualitative performance of social media marketing activities. Pick two indicators that you feel are very important. Explain why and how they would best be used. Use an example of a company benefitting from these measures. Make sure your examples are not mentioned in the eText.
Part 2:
Many companies are now developing or have developed apps for their companies. These apps are tools that companies use to make it easier for their customers to get information and purchase products from them. Pick an app and evaluate it for the class. Explain why it is effective or why it is not effective. Also, what would you possibly do to improve the app?
Please also refer to all references attached