Do you think promoting to b2b or b2c changes even during this pandemic?

Companies have a variety of general objectives for their B2C, B2B, or nonprofit marcom programs:
(1)informing customers about their products, services, and terms of sale;
(2)persuading customers to choose certain products and brands, shop in particular stores, go to certain websites, attend events, and other specific behaviors; and
(3)inducing action (e.g., purchase behavior) from customers that is more immediate than delayed in nature.
Do you think promoting to B2B or B2C changes even during this pandemic?