Develop a marketing opportunity analysis for a company, to improve or add additi

Develop a marketing opportunity analysis for a company, to improve or add additional features. Body of paper must be at least 10 pages, excluding cover sheet, table of contents, reference page and appendicies. 12 point Font, 6 different sources, only one can be the text book, Marketing Strategy & Analysis with a Biblical Perspective.
This is just part 1, part 2 will be due at a later date.