Compose your assignment as a powerpoint presentation with audio and save it as (example: tallen-mt450 assignment-unit 2.pptx).

The Marketing Plan—Part 1
The following Course Outcome is assessed in this assignment:
MT450-1: Develop the key components of a marketing plan.
Introduction: You have likely heard the expression, “Failing to plan is planning to fail.” Nevertheless, many companies act without having a solid plan in place. Kotler et al. (2022) state that a marketing plan communicates the proposed course of action to relevant entities. Moreover, the marketing plan must be actionable, relevant, clear, and succinct to be effective. Once developed, the marketing plans must be updated to remain relevant.
Before beginning this assignment, complete the learning activity, which focuses on the key components of a marketing plan. Be sure to refer to the readings in this unit to assist you in this area.
Learning Activity:
• Practice with marketing plan components.
This assignment presents you with three company scenarios (see the tabs above) needing a marketing plan. Read each scenario and select one to create a marketing plan.
Assignment Instructions:
This assignment presents you with three company scenarios needing a marketing plan. Read each scenario from Tabs 1–3 above, and select one to create a marketing plan that will be due in Unit 2.
In Unit 1, address Part 1 of the assignment due in Unit 2 by applying it to your chosen scenario.
In the Unit 2 Assignment, you will complete Part 2 and submit Parts 1 and 2 in Unit 2 in a 15-slide Microsoft® PowerPoint® narrated presentation with notes and additional title and reference slides.
Checklist:
Part 1–Unit 1
• Create a market-oriented mission statement using the five major characteristics suggested by Kotler et al. (2022).
• Prepare a brief situational overview.
• Analyze the industry using Porter’s five forces model.
• Apply the four additional forces from the readings as noted by Isabelle et al. (2020). See the article in the reading area called “Is Porter’s five forces framework still relevant? A study of the capital/labour intensity continuum via mining and I.T. industries.”
• Create five strategic goals using the SMART acronym.
• Determine the three characteristics of an SBU for the new product/product line. Discuss whether you characterize the marketing portfolio as specialized or diverse.
Part 2–Unit 2
• Determine the difference between strategy and tactics.
• Prepare the target market using the 5Cs framework. Illustrate the 5Cs similar to Figure 2.2 in our text.
• Describe the 3V elements of the market value principle. Design the 3V market value principle similar to Figure 2.3 in our text.
• Design the seven tactics (the 7Ts) defining the marketing offers similar to Figures 2.4 and 2.5 in the text.
• Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.
• Describe how you will demonstrate at least three key performance metrics against established goals.
• Prepare an executive summary. You may use this as the first slide of your presentation.
Your minimum 12- to 15-slide PowerPoint presentation must include the following:
• A narration that expounds on the bullet points on the slides. You must speak loudly enough to be heard, varying voice pitch and volume to ensure audience interest and attention. Be sure to pronounce words correctly and enunciate them clearly.
• A separate title and references slide.
• Each slide should have professionally written notes below each slide substantiated with research.
• Correct spelling, grammar, and punctuation.
• 4–5 bulleted items per slide that are explained in the narration.
• Use of a sans serif font like Ariel or Calibri in 24-point font.
• Your submission must use the current APA format and citation style for in-text citations or quotes and references with no errors. (See Unit 1 Reading area for APA assistance from the Academic Success Center.)
Access this tutorial on how to add audio to a PowerPoint presentation. This is where your built-in computer microphone (in most cases) or the microphone headset you purchased will be used.
Access the three scenario options on the tabs above.
• How to add audio to PowerPoint.
• How to add notes to slides.
• Preview the Unit 2 Assignment grading rubric before beginning this assignment.
Directions for submitting this assignment due in Unit 2:
Compose your assignment as a PowerPoint presentation with audio and save it as (Example: TAllen-MT450 Assignment-Unit 2.pptx). Submit the completed presentation to the Unit 2 Assignment Dropbox.
Reference
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.