Category: Marketing

In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. To essaypro writer: The product and persona is attached as Word document titled “Completed 2.2 Milestone”. Please use that as a reference when answering…

Part 1. Please review the case, “Cumberland Metal Industries”. This is not a particularly exciting case from the perspective of content — it involves a large piece of machinery that pounds steel beams into the ground. The case itself considers a cushioning pad (this is what goes between the hammer and the steel beam). The…

Part 1. Please review the case, “Cumberland Metal Industries”. This is not a particularly exciting case from the perspective of content — it involves a large piece of machinery that pounds steel beams into the ground. The case itself considers a cushioning pad (this is what goes between the hammer and the steel beam). The…

PART ONE Use the attached Business Model Canvas (BMC) worksheet to complete a BMC for Wildfang’s current operation (1 page). PART TWO Use the attached Spreadsheet for Wildfang’s customer segments and apply assumptions about these segments to estimate a blended CLV for a simulated portfolio of 10,000 shoppers. In other words, change the inputs highlight…

Select a country that you think would be an interesting country to live in (exclude Canada and Mexico). Examine the country’s CSV scores, which can be found at https://www.hofstede-insights.com/country-comparison/ (If you can not find it, google CSV scores) and discuss the scores. In what ways do you think these scores might affect your lifestyle in…

Prompt Identify the factors that need to be considered when developing and managing brands. If you were to produce a brand report card for well managed brands, who would be #1 in your opinion and why? Response Parameters Initial post minimum 275-word response Institution: Florida Institute of Technology Course ID: EMK3601

The year 2020 will be remembered for many things, not the least of which dealt with politics and elections around the world. Read the Pew report on digital innovation to enhance democracy (Vogels, Rainie, & Anderson, 2020). Start your post by defining the term “clickstream.” Now, pick a website associated with a political party, an…

Instruction While tempting, scraping data from websites is problematic. After attending a session on web scraping at the 2016 NICAR conference, Sophie Chou wrote an enlightening piece (Links to an external site.) on the technical (and ethical) challenges surrounding web scraping. Nearly all roads lead to a decision not to scrape in Ms. Chou’s POV.…

In this discussion, we will respectfully tackle a sensitive topic. As a manager, or employee you may have to handle or even experience bias, discrimination, and stereotyping. Please watch the following two videos and then post your response to the questions below. First, making a connection to this week’s reading materials as well as the…

Think about a product or service you really love – something that you have recommended to your friends or family or that you would get excited talking about to a stranger. Maybe its LaCroix soft drinks, a comfortable pair of shoes, the double-chocolate muffin at your favorite bakery, or the convenient rides you get through…