Category: Marketing

Please see attached and proceed with proper instruction as this paper is worth 35% of the grade. Feel free to choose any listed topic in the first paragraph.

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea relate the idea back to the company’s mission…

EVALUATE CASES OF A/B TESTING Watch the following videos from Optimizely. (Note: these are promotional videos for the A/B Testing services of a company called Optimizely, but they do demonstrate how real firms use A/B Tests). https://www.optimizely.com/customers/codeorg/ https://www.optimizely.com/customers/bleacher-report/ DISCUSSION QUESTIONS In your initial post, please answer the following questions. Then respond to your classmates’ posts.…

Students will read the HBR Leadership Article, The Agile C-Suite and submit a paper of no less than 700 words that includes an overview of the highlights of the article and answers the following: 1. What is the difference between an agile team and an agile enterprise? 2. How does the agile concept transform the…

The Excel workbook contains eight worksheets. Each worksheet provides data, information about the data (if necessary), and instructions on what analysis to conduct. The points associated with each question are given, as well. Make sure to answer all the questions. You will see a section called, “Points Scored” on each sheet. use this to make…

Visit the website https://www.beatsbydre.com/ , refer to the Welcome Overview that you read before this training module as well. You can use the template below as well as the resources following the template to fill in the details of the fact sheet.

It’s common for well-known B2C brands (brands that sell directly to consumers) to engage in public-facing activities which promote the brand’s commitment to social responsibility. Considering the goal to increase sales, brands leverage their ethical and social consciousness to help accomplish this. Simulated Business Scenario: Tesla, the world’s largest carmaker (as determined by market capitalization),…

This discussion is based on a TED Talk by Dan Pink. Pink, a former speech writer, career analyst, and author of the book Drive: The Surprising Truth About What Motivates Us, reveals some remarkable facts about motivation that have been confirmed in many social science experiments but aren’t widely recognized. Pink argues that the way…

Scenario You and your partner have just started a new laundry pick-up company. You are the marketing person, and you need to explain the importance of having an Integrated Communications Strategy (IMC) to your partner. Your partner has no idea how to go about marketing a company or how to create a communication plan. You…

For your Unit 7 Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format. Using APA…