Category: Marketing

MT450-6 Unit 10 Company Growth in Competitive Environments Introduction: Most companies have many opportunities to grow their organization. Interestingly, there are many techniques companies can utilize to grow their business. Some examples include new product development, acquisitions, and diversification strategies. Read the scenario and then address the checklist in Parts 1 and 2. Scenario: You…

Whopper Freakout The case study assignment in this unit will challenge you to apply what you learned in this unit. Evaluate Burger King’s Whopper Freakout campaign and the influence of customer relationships and customer equity. You will first read “Case Example: Whopper Freakout” on pp. 90–92 in your textbook. Case Example: Whopper Freakout Burger King…

Overview: The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2 parts to this assignment: 1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use. 2. Compare their…

Read/Watch: Forward, Chapter 1 (Creating Customers and Shaping the Competitive Game) in Kellogg on Marketing, and “Marketing Myopia” Marketing Malpractice,” and “Rethinking Marketing, in HBR’s On Marketing. Write a 5-7 page paper on the reflection guidelines: 1. What are the interesting ideas in the weeks readings How do they relate to the other papers/articles and…

Overview: In this assignment, we will explore Managerial Functions, Theories and Principles. As the final piece of this assignment you will reflect on your skills. Instructions: Step 1: • Read this week’s materials in the Reading and Resources folder and review the four functions of management, the management theories and principles. Step 2: Create a…

Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale. Read this article comparing domestic market research and international market research: The…

For this Research Paper: Integrated Media Communication Message Analysis Assignment, you are required to discuss an outstanding creative work done by the Wieden + Kennedy agency. Find an example of award-winning advertisement by W+K (note- other award winning works may be considered, but must first be approved by the course facilitator). Discuss why your chosen…

Consider this statement: “It’s important in business today for all firms to work to cut out the middleman. Intermediaries represent costs that can be saved by finding ways to cut them out of the system. Down-channel buyers always benefit when this happens.” Do you agree with this statement? Why or why not?

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns. For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into…

The Patagonia case study is located on page 427 in your textbook. If your version of the text has it on a different page, then just find the Patagonia case study in your text. Read the case study and provide a case overview, answer the four questions on p. 431, and include a conclusion section.…