Category: Marketing

The final research proposal can be prepared independently. The proposal will be based on a topic of the student’s choosing, although the proposal must focus on material pertinent to subject matter of this course. In other words, you must examine something in the field of consumer behavior. You are encouraged to meet with me to…

Table of Contents Introduction How Cloud Computing can be Used in Marketing Benefits of Cloud Computing in Marketing Conclusion References Introduction Continued technological advancements are revolutionizing conventional business practices as organizations leverage emerging trends to improve productivity and streamline operations. Cloud computing ranks among the most widely adopted digital transformations due to its ability to…

Based on the scenario above, brainstorm ideas for your store. A good place to start is the 4 Ps – What products should it sell? Where would it be located? What times should it be open? What promotions will you have? What prices will your products be? Develop a hypothesis of what will make your…

***Assignment details and rubric in attachment*** Motivation is the process that prompts people to behave in specific ways. Motivation occurs when a need is recognized and a consumer wishes to satisfy the need. As a consumer, you experience tension and stress until you can find the right product to satisfy what you want. A problem…

For Milestone Two, you will submit a research outline and relevant survey questions designed to measure the consumer’s evaluation of the importance of each determinant attribute. (See Appendix B of the Final Project Guidelines and Rubric document for an example.) Specifically the following critical elements must be addressed: 1. Research Outline: Explain the research plan,…

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market…

target audience: busy people in hong kong also an old people alone at home promote the platform for both traditional and digital channels

Review the article from the “2020 Global and Regional Corporate Governance Trends” presented by the Harvard Law School Forum on Corporate Governance. There are 5 global trends. Your task: In the role of CEO, deliver a one-minute speech to your stakeholders addressing one global trend and how your organization intends to address the issue.In response…

Journal 1 In your journal response for this unit, imagine that you are a new product development manager who has been tasked with bringing a new fictitious product to market. First, explain the new product development role within the hypothetical firm for which you work. Then, name the type of consumer product you will be…

Now that you have completed your brand overview and target market analysis, you can begin to correlate some of the course concepts to the specific brand you have been assigned. The second written portion of this assignment will require you to think about concepts related to value search, the basic consumption process (BCP), and the…