Category: Marketing

Apple’s iPod® and iPhone® has been a successful new product introduction for the company. It has been suggested that the introduction of iPhone and iPod was targeted at the “innovators”—technology enthusiasts and “early adopters.” Question: Can the iPhone and iPod continue its rate of diffusion throughout the adoption curve and reach the early majorities and…

Answer to the following questions with 100 words each. 1. Read the following examples. Which of the products are relatively elastic, and which are relativity inelastic and why? Refrigerator Gasoline Internet service Pair of jeans Diamond Scarves Orange juice Salt Computer Concert tickets 2. Watch the provided video: https://www.youtube.com/watch?v=FVOzs1HK66A&t=3s Marketing activities other than personal selling,…

I have attached my outline for the marketing plan. If you can roughly base it off this and include all the required info below. Rubric attached Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements? 12 point,…

SELF-MARKETING PLAN – PART II 1. Determine your Self-Marketing Objectives (1/2 page) which includes: a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation. b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation. 2. Select…

The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project: 1. Collect Data/Information: • In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the…

Review and answer questions 1, 4, and 6. 1. Why is it important for a service firm to have a strong recovery strategy? Think of a time when you received less-than-desired service from a particular service organization. Was any effort made to recover? What did the firm do to “fix the customer”? What was done…

The discussion asks to present a personal project (any type). You will pick a personal project where you can apply APM.scrum. Explain the project, how to apply scrum, and the upside and downside.

Stakeholders’ satisfaction is vital for an organization’s success. Please tell us who you believe are the most critical stakeholders and why. List 2 or 3 of them, and make your argument strong as though you are preparing for a debate competition. In response to your peers, choose two peers whose responses differ from yours. First,…

Instructions You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy. Content Requirements For this paper you should Describe the firm you selected Provide an introduction of the firm Describe the industry in which it operates Describe its target market Analyze its social media Discuss its…

2-page literature review with references, APA format. The topic and directions are attached documents. Please read through everything thoroughly.