Category: Marketing
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Issues paper
The assignment in Unit 3 gives you an opportunity to investigate and understand information about the company you will choose for your final project. Final Project Overview: In your final project, you will use the contents of Parts I, II, III, and IV in a final PowerPoint presentation. Imagine you are giving this presentation to…
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A major social trend is the aging of the population. The huge group of citizens
A major social trend is the aging of the population. The huge group of citizens (labelled the Baby Boomers) born between 1946 and 1964 are beginning to reach retirement age. If you are one of our interns who is 20 something, Baby Boomers may seem “over the hill and ready for nursing home.” But life…
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What can zachary recommend in his report to adapt (a proactive approach) and hold off the competition with tesla in the electric car market?
Unit 3 Discussion: Proactive Strategies in the Macroenvironment Overview: Volkswagen—the world’s 2nd largest automaker (Toyota is #1) with its VW, Audi, Bentley, Porsche, and Lamborghini brands—bplan to launch 50 electric models and achieve annual fully electric car sales of three million units by 2025. However, despite potential bumps in the road, Tesla continues its journey…
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You are to select a topic in consumer behaviour that interests you and write a r
You are to select a topic in consumer behaviour that interests you and write a research paper of between 15 and 20 pages (double spaced, with 1-inch margins and 12-point font). This paper should be based principally on articles found in marketing and consumer behaviour journals, such as the following: Journal of Consumer Research Journal…
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In 5-8 pages, write about Microsoft relevant to contemporary marketing. In this
In 5-8 pages, write about Microsoft relevant to contemporary marketing. In this paper, you should write about the following: · Introduction and brief background of the organization · Challenges, opportunities, gaps, etc., as a result of a marketing environment scan and explain the rationale for selecting the analyses. (Note: discuss the topics below in your…
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Cultural analysis
In this project we will develop a country profile for a Canadian company – Lululemon. For penetrating international markets, the key challenge is to understanding several aspects of the foreign country which is Indonesia. The country profile will includes 3 parts: 1. Cultural Analysis 2. Economic Analysis 3. Competitive Analysis. My part is to complete…
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Begin by selecting a product and company to use as an example throughout the bri
Begin by selecting a product and company to use as an example throughout the brief – I have chosen Southwest Airlines. By using one product and company, the research, organization, and presentation of your recommendations will be easier. Your product and company can be imaginary, or a business you would be interested in starting, or…
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Provide a clear and well-developed response to the question.
Please read pages 317-318 (in the current text – not the UK version) and add to the content, follow the guidelines below and submit. Include the types of recognition. Typed, using a standard font, 12-point type size, double-spaced, with overall neatness and readability. Restatement of the question exactly as stated. Use standard essay format: Introduction/Body/Conclusion.…
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Why do you think the controls you selected as ineffective, were ineffective?
First, think of an incident of business fraud or scandal in the news, or choose one that has been mentioned in your reading. Research the scandal, paying close attention to how it was possible for whatever went wrong to happen. In your post, specify the scandal you chose, and you MUST include in your post…
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Read the article and watch the videos in the article and discuss the following q
Read the article and watch the videos in the article and discuss the following questions. What strategies make L’Oreal the unbeatable beauty company? 1. What strategies make L’Oreal an unbeatable beauty company? 2. How L’Oreal is fulfilling all its consumer needs and wants? 3. How L’Oreal use various influences to foster a purchase decision by…