Category: Marketing

Overview: Internet marketing practices have raised a number of ethical and legal questions. Somedirect marketers have been accused of taking unfair advantage of buyers. Fraudulent schemes such as investment scams and phone charity collections have grown exponentially over the past few years. Your company is conducting a seminar to inform employees about Internet security andprivacy…

Marketing Case Analysis Paper Assignment COBU301 Principles of Marketing Instructions: 1. Choose one of the company cases below available from the course textbook, chapters 1~3. • Video Case 1.1. Cruising to Success: The Tale of New Belgium Brewing • Case 1.2. Dollar Shave Club: The Company for Men • Video Case 2.1. BoltBus Offers Affordable…

A travel service has hired you to develop a marketing strategy for a vacation package. The company wants to offer different packages to different social classes. Develop a complete package and marketing strategy for each of the following: the upper class, the middle class, and the working class. Be sure to discuss the services offered…

This Competency Assessment assesses the following outcomes: MT450M5-5: Create a Customer Relationship Management Plan. GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem. A spa-centered hotel chain, International Waters, Inc. (IW), has been in business for 2 years now. Their mission is to provide a stress-free stay for guests where relaxation is…

Answer these questions 1. What is a search engine and how is it used (At least two full paragraphs)? 2. Write a paragraph outlining some good design choices when building a website, from the perspective of search engine optimization. 3. Write a paragraph outlining some bad design choices when building a website, from the perspective…

We are living in a data-rich world where consumers have fast and efficient access to significant quantities of data to assist in their buying decisions. Prepare an essay that addresses these points related to the changing world of data gathering: Identify a marketing research problem for a hypothetical company. Discuss how artificial intelligence will enable…

Describe the difference between a one-sided argument, two-sided argument, noncomparative, and comparative cognitive ads. Provide a real-world example of each type of ad based on the commercials you have seen or heard. Your response should contain 500-600 words. All submissions should be formatted in a 12-point Times New Roman font. Your answer should contain paraphrased…

Firstly, watch two videos: Secondly, read ch 2, pp. 30-38 and ch. 16, pp 462-467, to refresh your knowledge of how to conduct situational analysis (SWOT, environmental scan, PEST , and competitive analysis, aka company and business climate analysis). Thirdly, read the notes on how to read, analyze and write about cases: Notes on Case…

Presenting a Research Report This competency assessment assesses the following Outcome(s): MT355M5-5: Break down a research report. GEL-8.01: Apply critical thinking to construct persuasive arguments. A marketing researcher will usually be expected to present a marketing research report based on the results of the research. In this assessment, you will act as a market research…

In this assignment, you will demonstrate your understanding of implementation, control, and measuring decisions and tactics as it relates to networking your product(s) or company in their macro-environment for your Strategic Marketing Plan. You will write up your results like you are providing strategic marketing recommendations to an organization by offering them your insight regarding…