Audience Personas help paint an accurate, research-based picture of your target

Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (learn more
(Links to an external site.)). Using the segmentation strategies outlined in your textbook, come up with an “ideal customer” for this product, and write a persona profile (approximately 1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.
You will note that in the additional persona resources below, there is a persona template from HubSpot. You may use this template in full or you can use it as a thought-starter. If you choose to use the HubSpot template to develop your persona, you do not need to limit yourself to the 1 – 2-page limit.
Then, write a positioning statement for the product that would appeal to your target persona.
You should include references to support why you believe this persona is a good target market for the Husqvarna robotic mower. For instance, if you believe that older people who want to stay in their own home are a good target market, what evidence can you provide to support your assertion? What else about them needs to be true for them to be a good market?
You should use Times New Roman, double spaced, 12 pt. type. You need to include references in APA format.
Then, write a positioning statement for the product that would appeal to your target persona.
Resources:
Article: Common Segmentation Gaffes, and How to Avoid Them (Links to an external site.)
Article: How to Repel the Wrong Customers and Attract the Right Ones (Links to an external site.)
Podcast: How to build attitudinal personas for effective audience segmentation (Links to an external site.)
Personas
Article: 10 Buyer Persona Examples to Help You Create Your Own (Links to an external site.)
Article: 20+ User Persona Examples, Templates and Tips for Targeted Decision-Making (Links to an external site.)
Tutorial with Template: Buyer Persona Template – HubSpot.ppt
Download Buyer Persona Template – HubSpot.ppt
Positioning Statements
Article: 12 Examples of Great Brand Positioning Strategy (Links to an external site.)
Hubspot Article: Positioning Statement Overview and Example
Download Positioning Statement Overview and Example
Article: 4 Reasons Why Aveeno’s Brand Positioning Statement is Great (Links to an external site.)
Positioning Statement Example Template: Aveeno Template
Download Aveeno Template