Assignment description

Assignment Description
I am working on a company called (Polestar), a car brand. for my digital marketing exam, here are the things that needs to be done.
1: Provide an overview of the preferred tools and channels based on 3 digital media types model.
In this part please explain briefly on why we should use these channels to achieve these Goals (Increase brand awareness, Increase website traffic, Customer Acquisition)
Channels
Instagram
Facebook
Tiktok
YouTube
Pinterest
(In this part please explain briefly on why we should use these tools to achieve these Goals (Increase brand awareness, Increase website traffic, Customer Acquisition)
Tools
Social media Marketing
Email marketing
Content marketing (blog
Website
Word of mouth marketing
Search engine optimization
2: Create a good business model canvas of (Polestar)
3: What is the company’s present target segments and positioning
4: Create a Unique Value proposition for this company (need 3
5: How the Various marketing instrument should be used (Marketing Instruments
People, Place, Price, Products, Positioning, Packaging, Promotion)
Please check what the company is already doing and provide suggestions on what they could do to improve it and be better.
6: Goals (Increase brand awareness, Increase website traffic, Customer Acquisition)
To achieve these goals we came up with these tools
1: Social media marketing: Please provide 3 strategies on how we can use social media marketing to achieve these goals.
2: Email Marketing: please provide 3 strategies on how we can use email marketing to achieve these goals
3: Influencer marketing: please provide 3 strategies on how we can use influencer marketing to achieve these goals
4: Search Engine Optimization: please provide 3 strategies on how we can use search engine optimizations to achieve these goals.
5: Lead generation technique: please provide 2-3 strategies on how we can use lead generation to achieve any of the goals listed above.
6: Home page optimization: please provide 2-3 strategies on how we can use lead generation to achieve any of the goals listed above.