Sometimes companies use Key Performance Indicators or KPI’s for short, as a quan

Sometimes companies use Key Performance Indicators or KPI’s for short, as a quantitative metrics to better understand how their business is operating. It’s so important to be able to track your progress over time to be able to determine if you might need to change things or make improvements. How might you use qualitative research together with quantitative research to determine if changes should be made in how things are currently being run?