The Reed Supermarkets case describes Meredith Collins’ consideration of how to p

The Reed Supermarkets case describes Meredith Collins’ consideration of how to position the supermarket chain relative to supercenters and the increasing competition of dollar stores and limited assortment stores. As you will see from the case, she is considering different positioning strategies. Our discussion will focus on 1) assessing the impact of the different choices; 2) deciding what to do.
Please use the following questions to guide your preparation of the case:
What is Reed’s position in the Columbus market? How does a supermarket make money?
How serious is the threat posed by dollar stores and Aldi?
What should Collins’ action plan be for Reed for 2011?
Adddress question 3 in a persuasive memo not to exceed one page and one additional page of exhibits (no more than 3 exhibits). Please see instructions on memo format and grading guidelines.