In 5-8 pages, write about Microsoft relevant to contemporary marketing. In this

In 5-8 pages, write about Microsoft relevant to contemporary
marketing.
In this paper, you should write about the following:
·
Introduction and brief background of the
organization
·
Challenges, opportunities, gaps, etc., as a
result of a marketing environment scan and explain the rationale for selecting
the analyses. (Note: discuss the topics below in your paper, but add the
analyses as tables/matrix in an appendix at the end of the paper)
·
Macro Level
·
Micro Level
·
Propose marketing strategies for areas of
improvement and to further sustain areas of strength that include the following:
o
Segmentation (identify the type(s))
o
Target marketing
o
Positioning
o
CRM
In your conclusion, share any challenges and opportunities associated
with your proposed strategies previously stated, e.g., Board would welcome,
pushback from stakeholders, etc.
Writing Guidelines:
Cover page and reference page (not included in the 5 –
8-page total count)
Include tables/matrices in an appendix (not included in the 5-8-page
total count)
APA format
1 / 2 Running head
and pagination
Use at least 4 credible references
Double-spaced with 1-inch margins and typed in 12-point
Times New Roman
Proofread for spelling and grammar errors
Cite all texts used, including page numbers to avoid
plagiarism
Your paper must have a thesis statement and conclusion that are both supported by research and analysis.