When you are thinking of relevance, think of what little canada is; an indoor attraction, an attraction that charges admission and an attraction with no shortage of connecting stories of people to place.

The purpose of this 4-5 page essay (not including title page or references) is to demonstrate your ability to research, identify and communicate how attractions that are relevant to your client use events and live entertainment to increase visitor traffic and awareness. This will require you to identify several attractions and follow their website, social media and public media. It will be important that the events have some form of information available which can support and substantiate your claims related to increased traffic and awareness.
The topic is focused narrowly enough for the scope of the assignment. A thesis statement provides direction for the paper, either by the statement of a position or hypothesis. A clear recommendation for a type of event for Little Canada to consider is recommended.
The paper demonstrates that the author fully understands and has applied how relevant attractions use events and live entertainment to increase visitor traffic and awareness. There should be discussion of at least 2-4 different attractions and some form of synthesis or classification of the types of events and how they are used to increase visitor traffic and awareness.
Researching other businesses looking for ideas is a form of competitive analysis. It is done to help you understand what other relevant organizations are doing to use events and live entertainment. This research will help you with ideation for your group project. When you are thinking of relevance, think of what Little Canada is; an indoor attraction, an attraction that charges admission and an attraction with no shortage of connecting stories of people to place. It is also important when thinking about relevance to understanding that Little Canada has limited food and beverage service, lack of stage or theatre seating and no sports facilities.