Do you agree with Machiavelli that a ruler cannot be both loved and feared? Why

Do you agree with Machiavelli that a ruler cannot be both loved and feared? Why might it be safer to be feared? Some scholars argue Machiavelli was writing in a satirical manner (i.e. he wrote this as a joke like our modern day Onion website)–do you agree?
No need to read the entire book unless you want to, but skip around, just to be able to address the question at hand.
https://sourcebooks.fordham.edu/basis/machiavelli-prince.asp