The project is to be submitted in a word document. It needs to be on a Startup o

The project is to be submitted in a word document. It needs to be on a Startup or an operating Medical Service facility (MSF) business. The reason we use the word business, is that we wish to learn how to be profitable.
Outline of Project with Points
Outline of Project with Points
Item Points
The strategic marketing plan process typically has three stages:
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Segment the market for the Medical Service facility (MSF)
Geographic
Demographic
Psychographic
Behavior
20
2. Profile the market segments
Revenue potential
Market share potential
Profitability potential
3. Develop a market segment marketing strategy for the hospital/medical facility
Market leader or product line extension
Mass marketing or targeted marketing
Direct or indirect sales
30
After analyzing market segments, customer interests, and the purchase process, it’s time to create the strategic marketing plan. The strategic marketing plan document usually includes:
4. Situational Analysis – Where is the hospital now?
Market Characteristics
Key Success Factors
Competition and Product Comparisons
Technology Considerations
Legal Environment
Social Environment
Problems and Opportunities
35
5. Marketing Objectives – Where does management want the hospital facility to go?
Product Profile
Target Market
Target Volume in Dollars and/or Units
30
6. Marketing Strategies – What should the hospital do to achieve its objectives?
Product Strategy
Pricing Strategy
Promotion Strategy
Distribution Strategy
Marketing Strategy Projection