Where appropriate, include personal anecdotes, statistics, and references to add

Where appropriate, include personal anecdotes, statistics, and references to additional reading or materials.
Starbucks Analysis
Please review the attached Starbucks Marketing Analysis report that was written by Katerina Haskova and was published by the Centre for Research and Interdisciplinary Studies (CRIS) in 2015, then answer the following questions:
1. Outline the basis on which Starbucks segments the market and identify its segmentation approach (priori vs. ad hoc/cluster-based). Support your argument with evidence and examples.
2. With reference to the relevant sections in your core text, describe how Starbucks could use various kinds of market research to develop its STP (segmentation, targeting, and positioning) strategy further.
3. Within reference to the graphic above (which has been adapted from Hooley), critically evaluate the extent to which Starbucks has credibly positioned itself as an ethical organisation in global markets in 2021. You should refer to some of the sources included in the reading list for this unit and other good sources in order to develop and defend your arguments.
You should aim to post about 1000 words for this response.
Sources:
https://www.ethicalconsumer.org/company-profile/starbucks-corporation
https://chainstoreage.com/starbucks-launches-technology-make-stores-more-accessible-visually-impaired
https://www.researchgate.net/publication/319085560_Market_Segmentation_Targeting_and_Positioning