Explain how the company you selected, either uses or ignores each of these five characteristics.

Please use and cite the article provided, your text, and one other scholarly source.
This article explains the 5 characteristics that are shown in the worlds most valuable brands. Explain how the company you selected, either uses or ignores each of these five characteristics. Be sure to use examples of how your company does utilize the characteristics, and offer ideas how your company could begin to utilize them if your company does not at this time.