What information is the company trying to convey about its brand based on the logo?

In this scenario, you are the product manager of any existing company of your choice.
What is the name of the company you chose?
Describe the company’s logo.
What information is the company trying to convey about its brand based on the logo?
How does the company’s brand speak to the quality, features, and style relative to one of their competitor brands?
* The company I chose is Fedex, you ca use UPS, DHL or USPS as the competitor. Or you can chose one of this four company to analyze and use others as competitor.