Review the Social Marketing Project Rubric [DOCX] Social Marketing Project Rub

Review the Social Marketing Project Rubric [DOCX] Social Marketing Project Rubric [DOCX] – Alternative Formats .
Complete the Social Marketing Project by submitting all six parts:
Define the issue
Choose a healthcare issue of importance.
You are making an assumption that this issue is a priority in your community. In the field, you would determine the issue based on the true needs of your community.
Provide data supporting your issue choice. Supporting data can be:
National data sets
State data sets
Local data sets
Cite all sources using APA format
Save your work from this section as LastName_FirstName_Marketing-a.docx.
Identify the behavior address and the priority audience
Briefly explain the specific behavior you are asking your audience to adopt. This behavior should be supported by the research literature and clearly related to the chosen issue.
Name your priority audience and answer the following questions:
Based on your research and data, who is your priority audience?
Why did you choose this audience?
What risk and protective factors are present with this audience that contribute to the issue?
Save your work from this section as LastName_FirstName_Marketing-b.docx.
Conduct formative research
Identify your Four P’s in relation t the behavior addressed.
What questions would you ask of this target population to assist you with the Four P’s?
Develop a script for a focus group.
Consider the above Four P’s and potential questions when developing the script.
Construct open-ended questions and include follow-up questions.
Implement a sample focus group. If possible, it is recommended that you conduct an actual focus group. If this is not possible, be sure to develop your questions based on the information gathered during your secondary analysis (steps 1 and 2 above).
A sample focus group should contain a minimum of three participants.
Tip: Record your focus group session to accurately capture participant responses.
In a Word document, describe your research process and focus group results. Save this document as LastName_FirstName_Marketing-c.docx
Develop an intervention strategy by creating a draft poster
Using the information above, develop a draft social marketing message in a poster format.
Use graphics, color, appeal, taglines, and/or slogans to increase potential effectiveness
Refer to previous class examples as well as the internet for inspiration.
Use MS Word, MS Publisher, Canva, Prezi, or other tool to create your poster.
Save your work as LastName_FirstName_Marketing-d.docx. Suffix may vary depending on the tool/format used.
Pre-test the message
Consult your focus group participants.
Ask them to review and proofread your poster.
Take notes of their responses and any suggestions they may have.
Save your work as LastName_FirstName_Marketing-e.docx.
Create the final poster
Incorporate edits or suggestions from your pre-test
Finalize your poster content
Be sure your message is very specific.
Be sure your priority audience is clear.
Finalize your poster design
All graphics and text should be appropriately used
Color and design should be eye catching and not distracting from the message.
Save your work as LastName_FirstName_Marketing-f.docx. Suffix may vary depending on the tool/format used.
Submit your assignment. To do this:
Combine the six files saved above into a single document with appropriate section headings.
Save the combined document as “yourlastname_SocialMarketing.docx”.
Click on the title link above to submit your Social Marketing Project.